Art Rooney II Signs $11.5M Deal With Netflix for a Pittsburgh Steelers Tribute Film
In a groundbreaking move that combines sports legacy with cinematic storytelling, Pittsburgh Steelers president Art Rooney II has officially signed an $11.5 million deal with Netflix to produce a feature film centered on the iconic football franchise. Far more than a traditional documentary, the upcoming project is described as a sweeping tribute to the Pittsburgh Steelers—an organization that has not only dominated the gridiron but has also helped shape the cultural identity of an entire city and its people.
The project, still untitled, promises to go beyond the usual archival footage and sideline commentary. According to sources close to the production, the film will offer a “narrative-driven, cinematic experience” that will explore the Steelers’ rise from humble beginnings to becoming one of the most decorated and respected franchises in NFL history. For Rooney II, the move represents more than just a media venture—it’s a personal passion project and a celebration of a family legacy that has spanned nearly a century.
“This is a story about football, yes—but it’s also about resilience, community, and the power of belief,” Rooney said in a brief statement following the announcement. “The Steelers are woven into the fabric of Pittsburgh, and we’re proud to share that story with a global audience through a platform as powerful as Netflix.”
A Legacy Worth Telling
Founded in 1933 by Art Rooney Sr., the Pittsburgh Steelers have long been considered the gold standard of NFL excellence. With six Super Bowl championships and a legendary roster of Hall of Famers—such as Terry Bradshaw, Mean Joe Greene, Franco Harris, and more—the team has built a tradition of excellence rooted in grit, hard work, and blue-collar values.
But the film will reportedly dive even deeper than the stats and accolades. It aims to showcase the behind-the-scenes stories, the generational leadership of the Rooney family, and the often-overlooked influence the franchise has had on the city of Pittsburgh, especially during periods of economic hardship and change. Interviews with former players, coaches, and city historians are expected to provide a rich tapestry of voices that tell the true story behind the black and gold.
From Steel Mills to Super Bowls
One of the major themes the film will explore is how the team’s success has mirrored the city’s own evolution. Once known as the steel capital of the world, Pittsburgh experienced a severe economic decline in the late 20th century. Yet even as factories closed and families struggled, the Steelers remained a beacon of hope and pride.
“That’s what makes the Steelers unique,” said a Netflix insider. “They weren’t just a team you watched on Sundays. They were—and are—a symbol of endurance for a city that never gave up.”
Art Rooney II’s involvement as an executive producer ensures the film will have rare access to the team’s archives, personal stories from the Rooney family, and exclusive behind-the-scenes material. The partnership with Netflix opens the door for the story to reach a global audience, many of whom may be unfamiliar with just how deeply entrenched the Steelers are in American sports culture.
Innovation in Storytelling
Rather than a standard documentary format, the film is rumored to blend elements of dramatization, archival footage, and modern interviews. Several Hollywood names have reportedly shown interest in participating, either in acting roles or production capacities, though casting details remain under wraps.
Netflix has built a reputation for pushing the boundaries of sports storytelling with hits like The Last Dance and Quarterback, and expectations are high that this Steelers tribute will be no exception. Rooney II’s decision to greenlight a cinematic approach suggests a desire to immortalize the team’s legacy in a way that appeals to both die-hard fans and newcomers alike.
A Tribute for the Ages
For Pittsburgh natives and football fans across the country, the upcoming film represents an overdue homage to a team that has consistently exemplified excellence, integrity, and perseverance. The $11.5 million budget underscores Netflix’s commitment to high production values and authenticity, promising a film as dynamic and compelling as the franchise it honors.
Art Rooney II’s role in bringing this vision to life speaks volumes about his leadership and the continued importance of the Steelers not just as a sports team, but as a cultural institution. With filming expected to begin later this year and a release date projected for 2026, anticipation is already building for what many believe could become the definitive cinematic tribute to one of football’s most storied franchises.
One thing is certain: when this film drops, it will be more than just a game—it will be a moment in history.
